Welcome to NEOSOL

The Hispanic Marketing and Promotions Experts.

HANDCRAFTED MARKETING STRATEGIES

Creating through understanding and analyzing in order to illuminate the right path.

LONG-TERM RESULTS

Working hand-in-hand to help your brand shine.

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We are NeoSol

Your link to the Hispanic Market.
WHY CHOOSE US.

WHY CHOOSE US.We are the Latino market

Based in Southern California, we are a cross-cultural marketing and promotions agency fully integrated by first and second generation Hispanics. With over 30 years experience in the Hispanic market, we thrive to create hand-crafted marketing strategies based on client's needs.

OUR EXPERIENCE.

OUR EXPERIENCE.30 years experience

We have over 30 years of experience working in the Hispanic and Multicultural Market. We differentiate ourselves as being the first professional marketing agency in Southern California to focus exclusively on targeting the Hispanic Market, working with such clients as Goya Foods, Maseca and Yakult. We offer a high level of professionalism and customer service that is unparalleled.

OUR PHILOSOPHY.

OUR PHILOSOPHY.Honesty, Integrity and Authenticity

We are committed, motivated and tenacious. We make it a point to get smart about our clients’ brand and what it stands for. We thrive on understanding our clients’ objectives and creating the appropriate marketing program. We provide our people with a rewarding career focused on respect, growth and fun. Therefore, you will see a strong wave of new ideas, incomparable efforts and outstanding results.

%
17% of the population in United States is Hispanic
in 10
Nearly six-in-ten Hispanics are Millennials or younger
According to Forbes, by 2042 no single ethnic group will be a majority
%
U.S. residents will be Hispanic by 2050

Our Team

Se habla Español
Ilyana Benson

Ilyana Benson

CEO
Born in Mexico, Ilyana graduated with a BA in Foreign Trade and later earned her Masters in Business Administration with an emphasis in Marketing. She founded NeoSol in 2005 with the desire to offer the best and most professional Marketing services within the Hispanic Market. And today, she continues to find ways of improving our services to meet the needs of our customers and the market.
Margarita Breton-Reyes

Margarita Breton-Reyes

Administration and HR Director
Born in Colombia, Margarita originally studied Special Education but later pursued a career in Human Resources which is what she currently manages at NeoSol in addition to managing the Administrative department. Margarita loves listening to and dancing to Latin music when she can.
Agustina Francia

Agustina Francia

Account Coordinator
Born in Buenos Aires, Argentina, Agustina graduated with a BA in Communications with an emphasis in Advertising. As an Account Coordinator, Agustina is determined to go above and beyond to ensure that each project is executed successfully. She loves spending time with her family and discovering new books to read.
Rosa Espinoza

Rosa Espinoza

Account Manager
Rosa, a native of El Salvador, received her BA in Business Administration with an emphasis in Marketing. Rosa is continuously determined to understand and meet the needs of clients. When she’s not at NeoSol, you can find Rosa traveling the world, and adding to the 4 continents she’s already visited.
Elizabeth Peña

Elizabeth Peña

Operations Manager
Elizabeth was born in California to Mexican-American parents. Elizabeth is responsible for maintaining the flow and successful completion of our services. Elizabeth loves attending sporting events and spending time with her family. She's also an excellent hockey player.
Lady Rodriguez

Lady Rodriguez

Administrative Assistant
Lady was born in Bogota, Colombia. As a certified Administrative Assistant, Lady supports our Accounting activities by capturing data, generating reports and processing payments. A fun fact about Lady is her fascination for unique earrings. She's collected over 115 pairs!
Dora Alvarado

Dora Alvarado

Administrative Assistant
Dora manages our office and believes in greeting every visitor with a big smile and warm welcome. Dora holds a degree in Industrial and Business Administration. Some of her favorite things include watching soccer and enjoying some fresh baked goods.
Maria Ruiz

Maria Ruiz

Team Leader
Born in Nayarit, Mexico, Maria has an extensive background in the Retail Industry, having worked as a Brand Ambassador and Merchandiser for many years. At NeoSol, Maria is responsible for the daily supervision of promotional activities in the area of Los Angeles. Maria has a great sense of humor and positive attitude that is sure to cheer you up.
Juliana Moreno

Juliana Moreno

Team Leader
Born in Mexico City, Juliana joined NeoSol's team in 2008 as a demonstrator. Showing great leadership capabilities, she became the Arizona's Team Leader. She also oversees all projects for our clients in her area such as events, food sampling or merchandising.
María de Jesús Silva

María de Jesús Silva

Team Leader
Maria joined Neosol in 2011. She has a degree in Tourism and Information Management and has experience working in logistics, purchasing and administration. Maria manages the NeoSol team in Las Vegas.

"We believe in utilizing a combination of Strategic and Tactical solutions in order to create a fully integrated marketing plan that can deliver the results you want and need.” Ilyana Benson, CEO

Services

Let's find a strategy that works for you!

Strategic Market Research Support

The first step in developing a successful marketing strategy is to understand the product, brand or company we are working with. Therefore, we offer a variety of market research services that provide clients and ourselves a deeper analysis of the general market environment.

Click here to see Our facilities

QUALITATIVE
  • Focus on Trade Area with ability to conduct controlled and detailed research on-site
  • Brand ambassador integration
  • Organic Customer Feedback
  • Questionnaire Feedback
  • Menu Suggestions
  • In depth product research
  • Social Focus groups
  • In Depth Interviews
QUANTITATIVE
  • Large Scale Data and Market share mining
  • Analytics and forecasting
  • Data Collection Capabilities
  • On-Site Intercepts
  • Phone Interviews
  • Social Media
  • Traditional Formats
  • Market Surveys
  • Employee Engagement Programs
TECHNICAL CAPABILITIES
  • Digital Audio
  • High Speed WiFi
  • DVD/Digital Video
  • Plasma/LCD TV's

...

Promotional

SERVICES
  • On-Site Demonstrations
  • Brand Ambassadors to gather feedback on new products, service, or LTO ideas
  • Capability to integrate social elements into retail promotions
  • Customized in-store campaigns for LTO’s, temporary or seasonal promotions as needed

...

Tactical Marketing

Through the use of our Integrative Digital Marketing model, we can create a custom Digital strategy based on your objectives and goals in the market. Digital Marketing allows you the flexibility of reaching a large or very small targeted audience at the right place and at the right time which promotes higher conversion rates. Our flexible digital platforms include text, mobile and online tools to help you grow your customer base.

SERVICES
  • Create New Brand Campaigns
  • Aggressive Street Teams
  • Grassroots Brand Awareness Programs via Organic Community outreach events
  • Integrated Campaigns-Multiple Brands that make sense to co-promote and convert
  • Funnel Up Programs

...

Retail Marketing

Retail Marketing is the process of promoting awareness and interest of goods and services in an effort to generate sales. There are many different approaches and strategies that can be applied to your marketing plan.

SERVICES
  • Merchandising Execution: POP/POS Development, Design, Delivery and Installation coordination
  • Merchandising
  • Capability to integrate organic social media elements into promotions
  • Customized in-store campaigns for temporary or seasonal promotions as needed
  • Storage, Distribution and Promo Kit Fulfillment

...

Fairs & Events

Event marketing strategies are key to securing quality one-on-one interactions with consumers in order to generate a lasting brand-focused impression. These interactions and experiences help develop long-term relationships between consumer and brand.

SERVICES
  • Large Scale Fairs Support
  • Event/Consumer Shows Support and Execution
  • Street Fairs and Festivals Support
  • Grand Openings/Product Launch
  • Golf Tournaments
  • Radio Remotes
  • Pop-up shop design and delivery
  • Bilingual Brand Ambassadors & Spokesmodels Agency Access

...

Convention & Expos

SERVICES
  • Convention/Expo Execution
  • Street Fairs and Festivals Support
  • Convention/Expo Support
  • Industry Trade Shows
  • Coordinate on-site Marketing
  • Sponsorship support

...

Our Works

Our Clients

Contact

Call us for a free consultation today!

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Our offices616 S. State College Blvd, Fullerton, CA 92831

Call us+1-714-692-2480

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