It’s a tried and true tradition at the start of all focus groups: the introductions. Boy did we have our share of them! Since our last newsletter, we coordinated a total of 5 market research projects for 3 different clients in the span of 3 months across 2 states! Everything from shopper surveys to taste test studies . . .
If you’ve heard any T.V. or radio commercials lately, chances are you sang the infamous jingle when reading the title of this blog post just like our fans at the Today’s Dietician Symposium in Scottsdale . . .
After an ElectroLIT 2018, Electrolit asked that we keep the momentum going in 2019! With overall success in California and Texas the previous year, Electrolit decided to continue their expansion through the U.S. with an added bonus that will keep active families and party-goers alike “Stay[ing] Hydrated” through the summer months, quite literally from coast to coast . . .
With events heating up across the nation, summer is the ultimate time to socialize. However, when you’re a brand, it’s a little harder to dive into a new market. It’s not like you can just show up to a pool party and start handing out free stuff . . . well, you can but we’ve got a more strategic way for you to tackle the first “hello” with a new market . . .
Especially with Goya involved! This year, Goya traveled to San Francisco for the annual Carnaval Parade and Festival over Memorial Day Weekend to honor the various Latin American cultures that have made their way into California. From Brazil to Mexico and every country in between . . .