CEO Spotlight: The Marketing Evolution

Change and evolution are part of life and they’re not the same. Change is simply becoming or making something different. Evolution is the gradual process of accumulating change. Therefore, the latter is more advanced or complex.

Product Sampling in the Age of Millennials: Is it worth your Marketing Budget?

CHANGE. It’s inevitable. In life as it is in marketing, but more so in marketing; where every new technological advancement brings about a new marketing strategy that can be used to gain more notoriety for your brand and thus more sales.

Atun, You Tun, we all Tun for TUNY

NeoSol Marketing is proud to welcome tuna brand, Tuny! Unlike other canned tuna products, Tuny also offers products based in olive oil versus water, giving it a richer, fresher taste once you pop the can open.

Hello, We’re NeoSol and We Also do Market Research . . .

It’s a tried and true tradition at the start of all focus groups: the introductions. Boy did we have our share of them! Since our last newsletter, we coordinated a total of 5 market research projects for 3 different clients in the span of 3 months across 2 states! Everything from shopper surveys to taste test studies . . .

“Avocados from Mexico”

If you’ve heard any T.V. or radio commercials lately, chances are you sang the infamous jingle when reading the title of this blog post just like our fans at the Today’s Dietician Symposium in Scottsdale . . .