Blog

Back at it Again with Electrolit!

After an ElectroLIT 2018, Electrolit asked that we keep the momentum going in 2019! With overall success in California and Texas the previous year, Electrolit decided to continue their expansion through the U.S. with an added bonus that will keep active families and party-goers alike “Stay[ing] Hydrated” through the summer months, quite literally from coast to coast . . .

Crossing the Bridge into New Markets: How to Get into a New Market

With events heating up across the nation, summer is the ultimate time to socialize. However, when you’re a brand, it’s a little harder to dive into a new market. It’s not like you can just show up to a pool party and start handing out free stuff . . . well, you can but we’ve got a more strategic way for you to tackle the first “hello” with a new market . . .

"La Vida es Un Carnaval . . ."

Especially with Goya involved! This year, Goya traveled to San Francisco for the annual Carnaval Parade and Festival over Memorial Day Weekend to honor the various Latin American cultures that have made their way into California. From Brazil to Mexico and every country in between . . .

"Buy Us Some Peanuts and Yakult!"

Yakult is back at the “old ball game” once again with the Anaheim Angels in sunny California! During our last newsletter, Yakult practiced alongside the Angel’s Baseball team by handing out samples at the Spring Training Games. This time, we’re ready for the big leagues . . .

Dulces, Paletas, y Merchandising-Oh My!

Bridging the gap between the Mexican and American market is one of the many strategies we specialize in. So, when Dulces Montes and Paletas Mara reached out to us wanting to get their flavors into the American market, our team had just the right resources . . .