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We’re In This Together: Here Are This Week’s Quarantine Activities To Get You Through Working From Home

If we took a step in time, we would go about our daily routine of going into the office or job site, meeting with clients and colleagues, going to the gym post-work before then walking into a fully stocked supermarket for weekly groceries. However, today, most of working America wil hop online and stay there as they work from home, complete virtual workouts and order their groceries online. Although many CPG brands feel caught in a whirlwind through this global transition into the digital space . . .

Omnichannel Marketing: What is it and How Does it Work?

New life is omnipresent lately. From the growth of colorful gardens in the change of season to Spring right down to the way we are currently working and living in the time of COVID-19 (you didn’t think we’d mention change without mentioning the Corona Virus, did you?). Although daunting, the new life we are living as a society under quarantine has its advantages for many industries, including marketing. One such advantage is . . .

El Mundo Esta Cambiando: Is Your Brand Ready?

If we took a step in time, we would go about our daily routine of going into the office or job site, meeting with clients and colleagues, going to the gym post-work before then walking into a fully stocked supermarket for weekly groceries. However, today, most of working America wil hop online and stay there as they work from home, complete virtual workouts and order their groceries online. Although many CPG brands feel caught in a whirlwind through this global transition into the digital space . . .

CEO Spotlight: The Marketing Evolution

Change and evolution are part of life and they’re not the same. Change is simply becoming or making something different. Evolution is the gradual process of accumulating change. Therefore, the latter is more advanced or complex.

CEO Spotlight: Human Connection in Marketing

Reflecting on the Frontline News Story, Crossing the Bridge into New Markets: How to get into a New Market? [hyperlink blog post], I couldn’t help but think of my personal experience in my previous life in the Electronics industry some years back . . .