New life is omnipresent lately. From the growth of colorful gardens in the change of season to Spring right down to the way we are currently working and living in the time of COVID-19 (you didn’t think we’d mention change without mentioning the Corona Virus, did you?). Although daunting, the new life we are living as a society under quarantine has its advantages for many industries, including marketing. One such advantage is . . .
If we took a step in time, we would go about our daily routine of going into the office or job site, meeting with clients and colleagues, going to the gym post-work before then walking into a fully stocked supermarket for weekly groceries. However, today, most of working America wil hop online and stay there as they work from home, complete virtual workouts and order their groceries online. Although many CPG brands feel caught in a whirlwind through this global transition into the digital space . . .
Home to so many of the nation’s most celebrated and iconic resorts and hotels, the International Sanitary Supply Association (ISSA) Show took place in fabulous Las Vegas, Nevada to showcase some of the world’s emerging cleaning products. Among them, Unilever’s Dove Soap launched its latest product, Dove Gallons, in true Vegas style.
Don’t you hate when people ask you what’s going to happen this year in marketing, as if you have 2020 vision? Budum-Ksh . . . All joking aside, 2020 has been deemed the year of clarity by many including spiritual gurus and marketers alike. As a marketing agency, we know that having a clear vision is key to creating a clear, holistic marketing strategy that incorporates all aspects of marketing from digital content to personal experience.
Spring. The definition itself is explained as “mov[ing] or jump[ing] rapidly forward or upward.” So, it’s only fitting that we discuss the importance of growth. While most companies utilize the digital frontier to grow their brand, digital efforts don’t always convert into ROI. Unless, of course, you pair it with tangible experiences.