Spring. The definition itself is explained as “mov[ing] or jump[ing] rapidly forward or upward.” So, it’s only fitting that we discuss the importance of growth. While most companies utilize the digital frontier to grow their brand, digital efforts don’t always convert into ROI. Unless, of course, you pair it with tangible experiences.
Especially their celebrations; as we found out when promoting Pollo Campero at the annual Day 1 Dallas event! A perfect match for Pollo Campero’s big bold flavor, Day 1 Dallas kicks off the year on the first day with family fun including but not limited to games, arts & crafts, live performances, and brilliant fireworks.
This past holiday season provided us the opportunity to celebrate with our longtime client, Goya. We assisted in the production of not only one, but two holiday events with Goya that included the Día de la Virgen pageant at the historic Los Angeles Cathedral as well as the South Gate Christmas Parade. While each event provided a unique opportunity to showcase Goya products, the holiday spirit remained the same.
We recently helped Del Real sell-a-brate good times at the Annual Supervalu Sellabration Show in Tacoma, Washington.
Reflecting on Spring as the beginning of new life and movement while simultaneously preparing for the busy event season with proposals and budget analyses, I realize that the most difficult decision for our clients comes when choosing between budget and the effectiveness of the activation. I guess it’s easier to decide when watching the game from the sidelines versus when you’re on the field.