We just recently supported the Gran Opening of Pollo Campero branch in Canoga Park. Brand Ambassadors did a phenomenal job making the Pollo Campero Canoga Park opening an unforgettable event. Our BA's became Pollo Campero experts. We made sure they were familiar with all the delicious menu options and also the history behind Pollo Campero, making them a great extension of the Pollo Campero team. The campaign started by getting the word out there a couple days before the big day. Brand Ambassadors were given a map with ideal locations to visit, canvassing the area surrounding the restaurant, they invited neighbors to the Grand Opening. Then, the day of, BA's greeted each guest, assisted with handing out goodies to the first 97 people in line and also a few raffles. Our Brand Ambassadors had so much fun interacting with guests and most importantly, offering a true Campero experience.
In the month of January, as a prelude to the “Big Game”, Avocados from Mexico launched its annual seasonal program "Guac Nation". Under the premise of “bring your flavor game,” this marketing campaign was focus on inspire costumers to prepare delicious recipes with avocados as a perfect complement to their prime-time football viewing. An essential part of this campaign was the design and development of attractive merchandising materials and their correct placement in the most important Hispanic Supermarket chains. Just like last year, our team of merchandisers were key players in the execution of this marketing effort. Placing the POP materials and promotional coupons in top Hispanic stores throughout Northern and Southern California, Nevada and Arizona, all ready in time for the “Big Game.”
We are beyond excited to announce the campaign launch with Pollo Campero in Dallas Texas this past February 1st. We started off the month promoting Pollo Campero at the UT Arlington basketball games. With the help of two experienced BA's, we sampled Camperitos and gave away tons of promotional items. From tumblers to calendars, we created a memorable experience for UT Arlington friends and family. So many new faces were directed to Pollo Campero (only 11 minutes away from the campus) after trying delicious Camperitos paired with ranch and honey mustard and receiving amazing coupons, we're sure they will returning for more! The location was ideal and the audience was delighted. This is only the first of many events to come, so you will definitely be hearing more from us and Pollo Campero!
We are happy to announce that Milkita, the Indonesian candy company, is now a part of our incredible client list. In order to strengthen brand awareness and boost sales in the Asian and Hispanic markets, our demonstrator team executed in-store samplings at well-known stores such as Daiso, Northgate, Cardenas and Super King Markets. Our team of dedicated demonstrators promoted Milkita’s delicious Creamy Shake Candy, and as always, in-store product sampling was the best way to introduce the Milkita’s candies to consumers. What better way to educate consumers on the delicious flavors of Milkita’s Creamy Shake Candy than to try it for themselves!.
Many times, we convince ourselves that only traditional methods can give us good results. But in the current climate, with all the social and technological changes which have been proven to be impactful towards the perception, consumption and purchase of products and goods, it is imperative to develop new ways to promote our products.