New life is omnipresent lately. From the growth of colorful gardens in the change of season to Spring right down to the way we are currently working and living in the time of COVID-19 (you didn’t think we’d mention change without mentioning the Corona Virus, did you?). Although daunting, the new life we are living as a society under quarantine has its advantages for many industries, including marketing. One such advantage is . . .
If we took a step in time, we would go about our daily routine of going into the office or job site, meeting with clients and colleagues, going to the gym post-work before then walking into a fully stocked supermarket for weekly groceries. However, today, most of working America wil hop online and stay there as they work from home, complete virtual workouts and order their groceries online. Although many CPG brands feel caught in a whirlwind through this global transition into the digital space . . .